When it comes to charitable giving, good intentions alone do little good, and money alone does even less. Effective philanthropy starts with the heart, but has to be shepherded by the head — that is, reliance on tried-and-true metrics, which demonstrate whether a charity is actually doing what it claims to do. Here’s how — and why — it’s so important to look before you leap, and make sure your money is actually the impact you intend.
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